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Shalimar Paints is an Indian paints manufacturing company. The company is engaged in manufacturing and marketing of decorative paints and industrial coatings. Some of India’s iconic buildings and structures such as the Howrah Bridge, Rashtrapati Bhawan, Salt Lake Stadium, All India Institute of Medical Sciences, and many others, continue to be painted with Shalimar Paints. History It can be said that the history of Shalimar Paints is the history of the paints industry in India and also in South East Asia.〔 Shalimar Paints was founded in 1902 by two British entrepreneurs AN Turner and AC Wright as Shalimar Paints Colour & Varnish Ltd. In the same year, the company set up a large scale manufacturing plant in Howrah, West Bengal, the first such plant in entire South East Asia. In 1928, Pinchin Johnson & Associates of UK bought control from the British entrepreneurs AN Turner and AC Wright. In 1963, the company's name was changed to Shalimar Paints Ltd. after Turner Morisson & Co stepped in as new management. With access to high-end technology, the company introduced many firsts in the industrial coatings segment such as high build zinc coatings, radiation resistant coatings for nuclear power plants, polyurethane paint for fighter aircraft and railway coaches, among others. Shalimar was the first company to paint a fighter aircraft for the Indian Army.〔(【引用サイトリンク】title=Shalimar Paints shifts focus to the Decoratives Business )〕 In 1972 Shalimar went public and in 1989, the company was acquired by the O.P. Jindal Group and the Hong-Kong based S.S. Jhunjhnuwala Group. In April 2013, Mr. Sameer Nagpal was appointed as the Chief Executive Officer of the company and in August 2013, Mr. Nagpal was elected as Managing Director and CEO of Shalimar Paints by the Board of Directors, effective May 2013.〔(【引用サイトリンク】title=Shalimar Paints names Sameer Nagpal as Managing Director, CEO )〕 Strategic Transformation In 2013, Shalimar Paints started a journey of strategic transformation to become one of the top players in the decorative paints segment.〔(【引用サイトリンク】title=Shalimar paints going aggressive to climb higher up on the ladder )〕〔(【引用サイトリンク】title=We plan to carve out a niche in decorative paints market: Shalimar CEO )〕 As part of the strategy, the company is transitioning to become a more consumer-centric company by growing its decorative business.〔 In 2014, this century-old paint brand rejuvenated its logo and refreshed its positioning to connect with today's consumers.〔(【引用サイトリンク】title=We will increase consumer business presence, powered by a new brand identity )〕 Recognizing the brand's transformation, Shalimar Paints was awarded the Brand Excellence Award for Brand Revitalization by Ananda Bazar Patrika (ABP) Group in association with World Marketing Congress.〔(【引用サイトリンク】title=Shalimar Paints Wins Brand Excellence Award )〕〔(【引用サイトリンク】title=Shalimar Paints Wins Brand Excellence Award By World Marketing Congress )〕 Apart from rejuvenating its brand, the company is improving its product mix,〔(【引用サイトリンク】title=To focus on high margin products: Shalimar Paints )〕 launching new products,〔(【引用サイトリンク】title=Shalimar Paints plans frequent product launch to increase sales )〕〔(【引用サイトリンク】title=Shalimar Paints launches new products )〕 strengthening relationship with dealer partners, improving distribution〔(【引用サイトリンク】title=Shalimar Paints sets up regional distribution center in Ahmedabad )〕 and augmenting manufacturing capacity.〔(【引用サイトリンク】title=Shalimar Paints mulls Rs.100 cr capital infusion )〕 Presence and Offerings Shalimar Paints is present in over 2000 cities and towns of India through a network of more than 8000 dealers. The company has three manufacturing units in Howrah, West Bengal; Nashik, Maharashtra; Sikandrabad, Uttar Pradesh and a new plant is coming up in Goomidipoondi, near Chennai, Tamil Nadu. It has two Research & Development centers in Howrah, West Bengal and Nashik, Maharashtra, focusing on technology, product and process innovations. The company has an exhaustive range of products in decorative paints and industrial coatings. Shalimar's decorative business covers both interior and exterior paints where it has a number of flagship brands. Under the tinting brand "Color Space", Shalimar offers more than 1,000 shades across all product lines to its customers. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Shalimar Paints」の詳細全文を読む スポンサード リンク
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